Do you own, manage or work in a place where travelers rest their heads at night? Wouldn’t it be great if all those customers booked their beds directly on your website instead of with online tour operators, where you pay high commission rates?
Furthermore, do you need a highly attractive, valuable unique selling proposition (USP) that’s inline with traveler trends right now?
Lucky you: meet B’n’Tree Overnight.
B’n’Tree Overnight is a simple, easy-to-implement solution which helps accommodation providers attract new business and increase their direct website bookings. It boosts both revenue and profits, all the while making operations more sustainable.
Keep on reading to find out how B’n’Tree Overnight can work for your travel business.
- 1 What Is B’n’Tree Overnight?
- 2 How B’n’Tree Overnight Works
- 3 Your 5 Benefits Of B’n’Tree Overnight
- 4 How Much Does B’n’Tree Overnight Cost?
- 5 How To Join B’n’Tree Overnight
What Is B’n’Tree Overnight?
B’n’Tree Overnight is all the business benefits of B’n’Tree tailored to the needs of accommodation providers. We plant trees for hotels, hostels, B&Bs, and everyone else that’s keen to make the world a better place and increase their own profits at the same time.
Besides planting trees, we also create world class, tailor-made marketing material that you can use to attract new business. That marketing material also helps to encourage direct website bookings instead of online travel agency (OTA) bookings and turns first-time visitors into repeat guests.
How B’n’Tree Overnight Works
With B’n’Tree Overnight, we plant a tree for every direct website booking you get. This adds an extremely marketable product to the USPs of booking directly on your website.
Additionally, you can generate extra income by adding “a tree” to your up-sell portfolio. You can sell trees to your guests while making a profit – but more on that below.
Your 5 Benefits Of B’n’Tree Overnight
Planting trees for travelers with B’n’Tree Overnight has many advantages.
However, the most obvious benefit is that it significantly boosts direct website bookings and therefore increases your profit and revenue.
Travelers Book Directly On Your Website
Most accommodation providers rely on OTAs or travel operators (TOs) to generate bookings. Unfortunately, many of these OTAs and TOs will charge high commission rates. This significantly lowers your profit margin.
B’n’Tree Overnight adds a strong USP for travelers to book directly on your website. Planting a tree in their name while they book accommodation – at no additional cost – appeals to millions of travelers worldwide. This is especially important in a world where sustainability is an omnipresent topic, and traveling leaves many people feeling guilty about their carbon footprint.
Make your guests feel great about their stay with you by planting a tree for every booking they make direct on your website! Koncept Hotels are one of many businesses benefitting from strategies like this.
Attract New Business
Sustainability is a new mega-trend that cannot be ignored. Look at the tens of millions of people joining the Fridays For Future movement worldwide. Ignoring sustainable business practice puts companies out of business.
These days, corporate social responsibility is a major factor when making purchasing decisions. Planting trees for your clients puts you ahead of the game. It positions your business as a sustainable one and fosters your positive brand image.
Travelers from all walks of life will thank you for your commitment by choosing your property over the competition – and they’ll spread the word to fellow travelers as well.
Turn Clients Into Return Guests
Harvard Business Review calculated that acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.
That means… well, you know what that means. Turning new clients into repeat clients makes your life easy, beautiful and more profitable.
Planting trees for travelers with B’n’Tree Overnight lets you do exactly that: Turn visitors into repeat guests.
The beauty of trees is that they grow old. Very old. Offsetting carbon emissions is forgotten the minute you have done it. But a tree continues to grow.
And that plays in your favor: Send your emails to your former guests along the lines of:
“Hello wonderful person!
You stayed with us last year and planted a tree with your stay. Look how big your tree has grown since! [Picture]
You can read the success story of the planting team that you helped create full-time jobs for – it is absolutely heart-warming. [Link to story on your website]
Why don’t you stay with us again this year? We will plant another tree for you, and continue all the beautiful things you have started. What do you say?”
Thanks to these trees growing old, you can send that email every year for several decades. All you need to update is the image of the tree and link to a new success story. We’ll happily provide you with both.
How does that sound for long-term marketing?
You Generate Extra Income With A New Up-sell
To generate additional income, you can also add “a tree” to your up-sell portfolio. Let clients purchase trees as they make their reservation, when checking in or out, and even after their stay, including special dates like Christmas.
You are free to set the price for the tree – some of our partners sell trees for more than double what we sell them for. And let’s be honest: if your guests spend three or even four digits on accommodation, an additional tree for a price in the low two digits won’t even make them blink!
You’ll find more on the prices of trees below.
You Actively Make This World A Better Place – In A Very Marketable Way
Planting trees helps fight climate change, creates habitat for exotic wildlife species and jobs for local communities. You’re doing three good deeds in one when you plant trees for your guests.
The benefit of all these good deeds is that you can market them all individually.
One month you send your guests images of the local community enjoying the benefits of full-time employment, all thanks to you. Three months later, you send updates about the growth of the trees. And, after two to three years, you can even report about the wildlife that’s returning to the area.
Whichever marketing angle you choose, B’n’Tree Overnight will help you create the material you need, exactly the way you need it.
How Much Does B’n’Tree Overnight Cost?
Planting trees en masse with B’n’Tree Overnight is surprisingly affordable.
First off: we don’t charge any set-up or monthly fees. We plant trees on demand to ensure that our cooperation is profitable for you at all times. No matter whether you’re a single hotel or a large chain, we will find the perfect solution for you.
While planting single trees can cost anywhere between €50 – €5,000 (Yes, that is what the German city of Nuremberg charges you to plant one single tree!), planting trees on a large scale brings costs down considerably.
Get in touch with us today to discuss your needs, expectations, preferred planting location and long-term goals, so we can tailor a free quotation for you. (Hint: Planting trees is cheaper than paying commission to OTAs.)
And, as mentioned above, you can always sell that tree on to your guests for a price that you determine. Your guests will love you for caring about the planet, and they’ll be keen to do their part for keeping Mother Earth alive.
How To Join B’n’Tree Overnight
Joining B’n’Tree Overnight is free of costs and extremely easy. Simply drop us an email and we will discuss your needs and expectations before tailoring the perfect solution for your business.
This includes discussing multiple options on how to market your commitment in the most impactful way, and providing you with all the necessary images and information you need to get started right away.
What are you waiting for? Get in touch today!