{"id":26890,"date":"2025-10-07T11:21:02","date_gmt":"2025-10-07T09:21:02","guid":{"rendered":"https:\/\/clickatree.com\/green-friday-2\/"},"modified":"2026-10-30T12:34:26","modified_gmt":"2026-10-30T11:34:26","slug":"green-friday","status":"publish","type":"post","link":"https:\/\/clickatree.com\/en\/green-friday\/","title":{"rendered":"Green Friday 2026: the sustainable alternative to Black Friday"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26890\" class=\"elementor elementor-26890 elementor-8962\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10001 e-con-full e-flex e-con e-parent\" data-id=\"a7c10001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10002 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a7c10002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Green Friday 2026: the sustainable alternative to Black Friday<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10003 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a7c10003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's behind Green Friday and how individuals and companies use it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10004 e-flex e-con-boxed e-con e-child\" data-id=\"a7c10004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10005 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"a7c10005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8edd47e elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/?d=initials&amp;s=96\" alt=\"Picture of Chris Kaiser\" loading=\"lazy\" title=\"\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tChris Kaiser\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-37e8d9a elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t30\/10\/2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10010 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10010\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10011 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Green Friday 2026 is on Friday, November 27<\/strong>, coinciding with Black Friday.<\/p><p>Instead of discount battles, the focus is on conscious consumption: fewer impulse buys, more impact.<\/p><p>For individuals, this means: shopping with purpose and doing good in the process.<\/p><p>For companies, this means: promotions that build customer loyalty instead of just burning through margins.<\/p><p>In this article, you will find both. Plus the legal rules for green advertising since the EU Greenwashing Directive. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10012 elementor-widget elementor-widget-image\" data-id=\"a7c10012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/02\/Thailand-Wald.jpg\" class=\"attachment-large size-large wp-image-38706\" alt=\"Thailand Forest\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/02\/Thailand-Wald.jpg 700w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/02\/Thailand-Wald-300x171.jpg 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/02\/Thailand-Wald-200x114.jpg 200w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/02\/Thailand-Wald-600x343.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10013 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">No time to read, but have a Green Friday promotion in mind?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10014 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c10014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickatree.com\/chris15mins\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a 15-minute strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10020 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10020\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10021 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a7c10021\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a7c10021\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a7c10021\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a7c10021\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10022 elementor-widget elementor-widget-heading\" data-id=\"a7c10022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Black Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10023 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Black Friday is the Friday after Thanksgiving.<\/p><p>In the USA, Thanksgiving falls on the fourth Thursday in November, which in 2026 is November 26. Black Friday is therefore on <strong>November 27, 2026<\/strong>. <\/p><p>It traditionally kicks off the Christmas shopping season. Many retailers extend it into Black Week (November 23 to 30, 2026), which ends with Cyber Monday on November 30. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10024 elementor-widget elementor-widget-image\" data-id=\"a7c10024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-7-1024x576-1.webp\" class=\"attachment-large size-large wp-image-12948\" alt=\"Green Friday the sustainable alternative to Black Friday\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-7-1024x576-1.webp 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-7-1024x576-1-600x338.webp 600w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-7-1024x576-1-300x169.webp 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-7-1024x576-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10030 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10031 elementor-widget elementor-widget-heading\" data-id=\"a7c10031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where does Black Friday come from?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10032 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since Thanksgiving falls on a Thursday, many employees in the USA called in sick on the Friday after in the 1950s.<\/p><p>Understandable: who would miss out on a four-day weekend? (Pssst &#8230; if you see my boss, please tell him I really did look sick last time.) <\/p><p>But people didn&#8217;t just use the day off to sleep in; they also used it for their first Christmas shopping.<\/p><p>Retailers noticed the increase in sales and enticed customers with ever-larger offers. To this day, Black Friday is one of the highest-turnover days of the year. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10040 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10041 elementor-widget elementor-widget-heading\" data-id=\"a7c10041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the problem with Black Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10042 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many companies, Black Friday is economically valuable.<\/p><p>Ecologically, however, it shows itself in the darkest shades of black: the discounts tempt people into impulse buys\u2014things that nobody actually needs. This means additional waste and unnecessary CO2 emissions.<\/p><p>In addition: the savings are often smaller than promised. According to a price study by Idealo, although 73% of products were cheaper on Black Friday 2024 than in October, the average saving was only 7%.\u00b9 <\/p><p>High consumption for little real savings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10043 elementor-widget elementor-widget-image\" data-id=\"a7c10043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-6-1024x576-1.webp\" class=\"attachment-large size-large wp-image-12949\" alt=\"Green Friday and the dark side of Black Friday - masses of garbage\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-6-1024x576-1.webp 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-6-1024x576-1-600x338.webp 600w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-6-1024x576-1-300x169.webp 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-6-1024x576-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10044 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Click A Tree, we prefer to focus on solutions.<\/p><p>Don&#8217;t worry, we&#8217;re not telling you to stop shopping or not to buy gifts. Because there is a sustainable alternative to Black Friday: Green Friday. <\/p><p>Already looking for gift ideas for the holidays? Here are <a href=\"https:\/\/clickatree.com\/en\/sustainable-christmas-gifts\/\">sustainable Christmas gifts with real impact<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10050 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10051 elementor-widget elementor-widget-heading\" data-id=\"a7c10051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Green Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10052 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Green Friday is the counter-movement to Black Friday.<\/p><p>Instead of shopping until you drop, the focus is on conscious, sustainable consumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10053 elementor-widget elementor-widget-image\" data-id=\"a7c10053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-2-1024x576-1.webp\" class=\"attachment-large size-large wp-image-12951\" alt=\"Green Friday for sustainable consumption\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-2-1024x576-1.webp 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-2-1024x576-1-600x338.webp 600w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-2-1024x576-1-300x169.webp 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2023\/09\/Green-Friday-The-sustainable-alternative-to-Black-Friday-2-1024x576-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10054 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s this simple: before you buy something, take a moment and ask yourself if you really want and need the item.<\/p><p>At the same time, the Green Friday movement encourages spending more time with loved ones. Yes, you guessed it: outside in nature. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10060 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10060\" data-element_type=\"container\" data-e-type=\"container\" id=\"privatpersonen\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10061 elementor-widget elementor-widget-heading\" data-id=\"a7c10061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Friday for individuals: how to shop consciously<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10062 elementor-widget elementor-widget-heading\" data-id=\"a7c10062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Am I still allowed to shop on Green Friday?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10063 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes. We know how good it feels to give gifts to yourself and others. <\/p><p>And honestly: the discounts make it hard not to strike.<\/p><p>We only recommend one thing: shop sustainably. This is easier today than ever before. According to PwC, 59% of consumers always or frequently pay attention to sustainability criteria when shopping.\u00b2 Accordingly, the range of sustainable products and special Green Friday promotions is growing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10064 elementor-widget elementor-widget-heading\" data-id=\"a7c10064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The shopping list trick against impulse buys<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10065 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You probably know what happens when you go shopping hungry: you buy much more than planned.<\/p><p>The same principle applies to Black Friday. If you know what you want to buy beforehand, you save time and only buy what is on the list. <\/p><p>It&#8217;s best to start your shopping list a month before Green Friday. One week before, nothing new is added. <\/p><p>And while you&#8217;re considering what to buy: take a look at our <a href=\"https:\/\/clickatree.com\/en\/sustainable-gift-ideas\/\">20 sustainable gift ideas<\/a>. They even include the perfect surprise for people who claim they don&#8217;t need anything. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10066 elementor-widget elementor-widget-image\" data-id=\"a7c10066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image.webp\" class=\"attachment-large size-large wp-image-26190\" alt=\"20 super cool sustainable gift ideas Lead Image\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image.webp 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image-300x169.webp 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image-768x432.webp 768w, https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image-200x113.webp 200w, https:\/\/clickatree.com\/wp-content\/uploads\/2022\/11\/20-super-coole-nachhaltige-Geschenkideen-Lead-Image-600x338.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10067 elementor-widget elementor-widget-heading\" data-id=\"a7c10067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The 25-50-25 rule for your savings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10068 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro tip: take the money you saved on Black or Green Friday deals and split it up.<\/p><p>Give 25% to the mail carrier as a tip.<\/p><p>Invest 50% to <a href=\"https:\/\/clickatree.com\/en\/esg-projects\/\">have trees planted<\/a>. Or give impact directly with <a href=\"https:\/\/clickatree.com\/en\/esg-projects-ecologically-socially-and-economically-sustainable\/\">impact gifts<\/a>. <\/p><p>Treat yourself to the remaining 25%, for example, a good meal. With a clear conscience, because you are paying for it with the money you saved. <\/p><p>There is actually something to be learned from the British Royal Family. King Charles III, even as Prince, issued the motto: &#8220;Buy once, buy well.&#8221;\u00b3 <\/p><p>We agree. A truly good way to shop sustainably. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10069 elementor-widget elementor-widget-heading\" data-id=\"a7c10069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Planting trees for your purchases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006a elementor-widget elementor-widget-text-editor\" data-id=\"a7c1006a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is a trick to make the day even greener: plant a tree for every product you buy on Green Friday.<\/p><p>This way, you make the planet one tree greener with every purchase.<\/p><p>These trees become part of an ecosystem that creates habitats for animals and provides food sources for local people. Our <a href=\"https:\/\/clickatree.com\/zahlen-daten-fakten\/\">facts and figures<\/a> show how we measure this impact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c1006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickatree.com\/en\/action\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plant trees now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006c elementor-widget elementor-widget-heading\" data-id=\"a7c1006c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can I do on Green Friday if I don't want to shop?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006d elementor-widget elementor-widget-text-editor\" data-id=\"a7c1006d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The US state of Colorado launched &#8220;Fresh Air Friday&#8221;: go outside, into the woods, a park, the mountains, or to a lake near you.<\/p><p>Nothing makes Green Friday greener than spending it outside in nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006e elementor-widget elementor-widget-video\" data-id=\"a7c1006e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=NWfj3vK7X3A&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1006f elementor-widget elementor-widget-text-editor\" data-id=\"a7c1006f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to go one step further: go plogging.<\/p><p>Plogging comes from Sweden and means jogging plus picking up litter. You can also leave out the jogging part. <\/p><p>Good for you, good for the planet, and good for your wallet.<\/p><p>Want to spend the day with your team? Then turn Green Friday into a corporate outing with impact. You can find inspiration in our <a href=\"https:\/\/clickatree.com\/social-day-ideen\/\">social day ideas<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10070 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10070\" data-element_type=\"container\" data-e-type=\"container\" id=\"unternehmen\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10071 elementor-widget elementor-widget-heading\" data-id=\"a7c10071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Friday for companies: 4 ideas that pay off<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10072 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people value sustainability: 59% always or frequently pay attention to it when shopping.\u00b2<\/p><p>At the same time, pure discount battles are losing momentum. The retail association HDE expected 5.8 billion euros in turnover for Black Friday and Cyber Monday 2025, representing a decline for the first time since 2016.? <\/p><p>Those who advertise with impact instead of just percentages on Green Friday stand out. Here are four ideas on how your company can benefit. We have collected more <a href=\"https:\/\/clickatree.com\/en\/esg-solutions-for-companies\/#impact\">examples of profitable sustainability in companies<\/a> here.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10073 elementor-widget elementor-widget-heading\" data-id=\"a7c10073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Plant one tree per order<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10074 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A tree is planted for every purchase on Green Friday.<\/p><p>The genius part: you can keep your customers informed about the development of their tree in the long term. We provide regular updates, reports, and marketing material that you are, of course, welcome to share. <\/p><p>And in the course of the tree update, you can also inform your fans about your latest offers.<\/p><p>Read about what this costs per order here: <a href=\"https:\/\/clickatree.com\/en\/what-does-it-cost-to-leave-a-tree-planted\/\">What does it cost to have a tree planted?<\/a><\/p><p>A simple, profitable <a href=\"https:\/\/clickatree.com\/en\/esg-solutions-for-companies\/\">ESG solution for companies<\/a> that several hundred partners are already using.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10075 elementor-widget elementor-widget-heading\" data-id=\"a7c10075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Have 1 kg of ocean plastic collected for a minimum purchase value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10076 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are your orders usually around \u20ac80?<\/p><p>Then give your customers an incentive to order a bit more on Green Friday: for purchase values of \u20ac100 or more, you have 1 kg of plastic collected from the ocean.<\/p><p>The topic is a moving one: for 77% of Germans, <a href=\"https:\/\/clickatree.com\/en\/how-to-collect-marine-protection-and-marine-plastic-your-csr-profile-stronger\/\">plastic in the ocean<\/a> is one of the three biggest environmental problems facing the oceans.?<\/p><p>Such incentives naturally work all year round, not just on Green Friday.<\/p><p>Thanks to our project in the Philippines, you can <a href=\"https:\/\/clickatree.com\/en\/esg-projects\/planting-trees-and-collecting-ocean-plastic\/\">have trees planted and plastic waste collected from the ocean<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10077 elementor-widget elementor-widget-heading\" data-id=\"a7c10077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Offer trees as an upsell<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10078 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would you rather leave the choice to your customers? Then offer trees as an upsell\u2014an additional product to the purchase. <\/p><p>Whether in the online shop or at the checkout in-store: your customers simply add trees to their purchase. At the end of the month, you tell us how many trees we should plant in your name. <\/p><p>No setup fee, no monthly fee, no minimum purchase. You only pay for trees that your customers actually buy. <\/p><p>Our example of <a href=\"https:\/\/clickatree.com\/en\/tree-planting-guest-journey-cocoon-hotels-hotel-partners\/\">how Cocoon Hotels offers trees as an add-on during booking<\/a> shows what this looks like in practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10079 elementor-widget elementor-widget-heading\" data-id=\"a7c10079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Implement your own Green Friday idea<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1007a elementor-widget elementor-widget-text-editor\" data-id=\"a7c1007a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have your own idea for turning Black Friday into Green Friday for your business?<\/p><p>Then let&#8217;s talk about it. Together, we will implement it as simply as it is profitably. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1007b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c1007b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickatree.com\/chris15mins\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a 15-minute strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10080 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10081 elementor-widget elementor-widget-heading\" data-id=\"a7c10081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What legal aspects must companies consider for Green Friday advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10082 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since September 27, 2026, the rules of EU Directive 2024\/825, also known as EmpCo, have applied in Germany. It is directed against greenwashing. <\/p><p>For your Green Friday campaign, this means:<\/p><ul><li>General environmental claims such as &#8220;environmentally friendly&#8221; or &#8220;green&#8221; are no longer permitted without verifiable evidence.<\/li><li>Claims that a product is &#8220;climate neutral&#8221; through compensation are prohibited.<\/li><li>Concrete, verifiable facts are permitted and convincing.<\/li><\/ul><p>An example: instead of &#8220;Our shop is climate neutral,&#8221; write &#8220;For every order on November 27, we plant a tree via Click A Tree.&#8221;<\/p><p>Read all the details in our article on the <a href=\"https:\/\/clickatree.com\/greenwashing-directive-eu-2024-825-das-omnibus-paket\/\">EU Greenwashing Directive 2024\/825<\/a>. If in doubt, have your advertising claims legally reviewed. <\/p><p>Want to think beyond Green Friday? Here you can find <a href=\"https:\/\/clickatree.com\/en\/konkrete-nature-positive-strategien\/\">concrete nature-positive strategies for companies<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c10090 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c10090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10091 elementor-widget elementor-widget-heading\" data-id=\"a7c10091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When is Green Friday 2026?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10092 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Green Friday 2026 is on <strong>Friday, November 27, 2026<\/strong>, just like Black Friday. Black Week runs from November 23 to 30, and Cyber Monday is on November 30. <\/p><p>Of course, you are allowed to think sustainably every day of the year. For example, with these <a href=\"https:\/\/clickatree.com\/en\/fight-microplastics\/\">tips against microplastics<\/a>.  Or with one of the <a href=\"https:\/\/clickatree.com\/en\/new-years-resolutions\/\">12 meaningful New Year&#8217;s resolutions for 2027<\/a>.<\/p><p>If you like the idea of Green Friday, share this article with your network. Together, we can achieve more. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10093 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"a7c10093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c100a0 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c100a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100a1 elementor-widget elementor-widget-heading\" data-id=\"a7c100a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Friday FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100a2 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you will find short answers to the most frequently asked questions about Green Friday and Black Friday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100a3 elementor-widget elementor-widget-n-accordion\" data-id=\"a7c100a3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"faq\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2810\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2810\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is everything really cheaper on Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2810\" class=\"elementor-element elementor-element-a7c100b1 e-con-full e-flex e-con e-child\" data-id=\"a7c100b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c1 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. Many items are cheaper on Black Friday, but by no means everything, and often less than advertised. <\/p><p>According to Idealo, 73% of products were cheaper on Black Friday 2024 than in October, but on average by only 7%.\u00b9 In 2023, 56% of products were even cheaper on another day in November than on the promotion day itself.<\/p><p>Some offers are deceptive because prices were increased beforehand or are compared with the recommended retail price. Therefore, compare prices in advance. <\/p><p>And remember: cheap is not always good. It often comes at the expense of the environment and tempts you into purchases you don&#8217;t even need. The shopping list trick mentioned above helps against this.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2811\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2811\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is Black Friday sustainable? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2811\" class=\"elementor-element elementor-element-a7c100b2 e-con-full e-flex e-con e-child\" data-id=\"a7c100b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c2 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usually not. It promotes excessive consumption and impulse buys. <\/p><p>Many products, especially cheap electronics and fashion, are manufactured under questionable conditions. In addition, there is more packaging waste and transport emissions. <\/p><p>Sustainable alternatives are second-hand purchases or conscious shopping with environmentally conscious brands. This is exactly how Green Friday came about. <\/p><p>If your favorite brand or employer is not yet participating in Green Friday, share this article. Perhaps it will be the catalyst. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2812\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2812\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Why is it actually called Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2812\" class=\"elementor-element elementor-element-a7c100b3 e-con-full e-flex e-con e-child\" data-id=\"a7c100b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c3 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several explanations for the name:<\/p><p>1) In the 1950s, many employees in the USA called in sick the day after Thanksgiving. In the 1960s, the police in Philadelphia called the day &#8220;Black Friday&#8221; because of traffic chaos and overcrowded city centers. <\/p><p>2) Another explanation comes from accounting: many retailers make so much turnover on this day that their balance sheet changes from &#8220;red&#8221; (loss) to &#8220;black&#8221; (profit).<\/p><p>3) Today, this interpretation would also be possible: because of the grim consequences for the environment.<\/p><p>So let&#8217;s turn Black Friday into Green Friday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2813\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2813\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What's so special about Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2813\" class=\"elementor-element elementor-element-a7c100b4 e-con-full e-flex e-con e-child\" data-id=\"a7c100b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c4 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Big discounts:<\/strong> stores and online shops offer price reductions on many products.<\/p><p><strong>Start of the Christmas business:<\/strong> Black Friday traditionally opens the Christmas shopping season.<\/p><p><strong>Limited-time offers:<\/strong> many deals only apply on this day or during Black Week.<\/p><p><strong>Global shopping event:<\/strong> people all over the world look for bargains on this day.<\/p><p><strong>Tech and electronics:<\/strong> offers for electronics and gadgets are particularly in demand.<\/p><p><strong>Cyber Monday:<\/strong> the following Monday brings additional online discounts.<\/p><p>All of this can, of course, also be done sustainably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2814\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2814\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What's so special about Green Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2814\" class=\"elementor-element elementor-element-a7c100b5 e-con-full e-flex e-con e-child\" data-id=\"a7c100b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c5 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On Green Friday, shopping is fun and does the environment good at the same time.<\/p><p>Retailers set targeted incentives for sustainable consumption: sustainable products are discounted more heavily, packaging is avoided, or there are extras such as <a href=\"https:\/\/clickatree.com\/en\/esg-projects\/trees-plants-for-companies\/\">tree plantings<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2815\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2815\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is the background to Green Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2815\" class=\"elementor-element elementor-element-a7c100b6 e-con-full e-flex e-con e-child\" data-id=\"a7c100b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100c6 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone knows Black Friday. Because it is not very sustainable and we all only have one planet, the desire arose to make it more sustainable. <\/p><p>This gave rise to Green Friday.<\/p><p>Share this article to make the concept better known. We all benefit from a truly green Friday. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is everything really cheaper on Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Many items are cheaper on Black Friday, but by no means everything, and often less than advertised. According to Idealo, 73% of products were cheaper on Black Friday 2024 than in October, but on average by only 7%.\\u00b9 In 2023, 56% of products were even cheaper on another day in November than on the promotion day itself.Some offers are deceptive because prices were increased beforehand or are compared with the recommended retail price. Therefore, compare prices in advance. And remember: cheap is not always good. It often comes at the expense of the environment and tempts you into purchases you don&#8217;t even need. The shopping list trick mentioned above helps against this.\"}},{\"@type\":\"Question\",\"name\":\"Is Black Friday sustainable?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually not. It promotes excessive consumption and impulse buys. Many products, especially cheap electronics and fashion, are manufactured under questionable conditions. In addition, there is more packaging waste and transport emissions. Sustainable alternatives are second-hand purchases or conscious shopping with environmentally conscious brands. This is exactly how Green Friday came about. If your favorite brand or employer is not yet participating in Green Friday, share this article. Perhaps it will be the catalyst.\"}},{\"@type\":\"Question\",\"name\":\"Why is it actually called Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are several explanations for the name:1) In the 1950s, many employees in the USA called in sick the day after Thanksgiving. In the 1960s, the police in Philadelphia called the day &#8220;Black Friday&#8221; because of traffic chaos and overcrowded city centers. 2) Another explanation comes from accounting: many retailers make so much turnover on this day that their balance sheet changes from &#8220;red&#8221; (loss) to &#8220;black&#8221; (profit).3) Today, this interpretation would also be possible: because of the grim consequences for the environment.So let&#8217;s turn Black Friday into Green Friday.\"}},{\"@type\":\"Question\",\"name\":\"What's so special about Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Big discounts: stores and online shops offer price reductions on many products.Start of the Christmas business: Black Friday traditionally opens the Christmas shopping season.Limited-time offers: many deals only apply on this day or during Black Week.Global shopping event: people all over the world look for bargains on this day.Tech and electronics: offers for electronics and gadgets are particularly in demand.Cyber Monday: the following Monday brings additional online discounts.All of this can, of course, also be done sustainably.\"}},{\"@type\":\"Question\",\"name\":\"What's so special about Green Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On Green Friday, shopping is fun and does the environment good at the same time.Retailers set targeted incentives for sustainable consumption: sustainable products are discounted more heavily, packaging is avoided, or there are extras such as tree plantings.\"}},{\"@type\":\"Question\",\"name\":\"What is the background to Green Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Everyone knows Black Friday. Because it is not very sustainable and we all only have one planet, the desire arose to make it more sustainable. This gave rise to Green Friday.Share this article to make the concept better known. We all benefit from a truly green Friday.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c100d0 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c100d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100d1 elementor-widget elementor-widget-heading\" data-id=\"a7c100d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sources on Green Friday<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c100d2 elementor-widget elementor-widget-text-editor\" data-id=\"a7c100d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b9 Idealo price study on Black Friday 2024, quoted from <a href=\"https:\/\/t3n.de\/news\/black-friday-2025-wo-echte-rabatte-warten-und-wo-nicht-1714404\/\" target=\"_blank\" rel=\"noopener\">t3n<\/a> and <a href=\"https:\/\/www.finanztip.de\/black-friday\/\" target=\"_blank\" rel=\"noopener\">Finanztip<\/a><\/p><p>\u00b2 <a href=\"https:\/\/blogs.pwc.de\/de\/tax\/article\/235442\/esg\/\" target=\"_blank\" rel=\"noopener\">PwC: Sustainability in shopping behavior<\/a><\/p><p>\u00b3 <a href=\"https:\/\/www.stuttgarter-zeitung.de\/inhalt.modern-artisan-project-prinz-charles-stellt-nachhaltige-modekollektion-vor.67cc8f70-3a19-4742-b61e-85dc1deceab6.html\" target=\"_blank\" rel=\"noopener\">Stuttgarter Zeitung: Prince Charles presents sustainable fashion collection<\/a><\/p><p>? HDE forecast Black Friday and Cyber Monday 2025, quoted from <a href=\"https:\/\/www.echo24.de\/welt\/black-friday-echte-schnaeppchen-oder-nur-show-im-schnitt-sparen-sie-prozent-zr-94536813.html\" target=\"_blank\" rel=\"noopener\">echo24<\/a> <\/p><p>? <a href=\"https:\/\/yougov.com\/de-de\/artikel\/30088-deutsche-machen-sich-sorgen-um-den-zustand-der-mee\" target=\"_blank\" rel=\"noopener\">SINUS Institute and YouGov, study on World Oceans Day 2020<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Green Friday is the sustainable alternative to Black Friday. Find out all about the downsides of Black Friday and how to avoid them. <\/p>\n","protected":false},"author":146040121,"featured_media":35616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762623040],"tags":[],"class_list":["post-26890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hacks-tips-knowledge"],"acf":[],"_links":{"self":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/26890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/users\/146040121"}],"replies":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/comments?post=26890"}],"version-history":[{"count":6,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/26890\/revisions"}],"predecessor-version":[{"id":38708,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/26890\/revisions\/38708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/media\/35616"}],"wp:attachment":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/media?parent=26890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/categories?post=26890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/tags?post=26890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}