{"id":38522,"date":"2026-10-13T10:45:07","date_gmt":"2026-10-13T08:45:07","guid":{"rendered":"https:\/\/clickatree.com\/tree-planting-guest-journey-cocoon-hotels-hotel-partners\/"},"modified":"2026-10-13T10:47:06","modified_gmt":"2026-10-13T08:47:06","slug":"tree-planting-guest-journey-cocoon-hotels-hotel-partners","status":"publish","type":"post","link":"https:\/\/clickatree.com\/en\/tree-planting-guest-journey-cocoon-hotels-hotel-partners\/","title":{"rendered":"Sustainability bookable directly: How Cocoon Hotels integrates tree planting into the guest journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38522\" class=\"elementor elementor-38522 elementor-38508\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463ad352 e-con-full e-flex e-con e-parent\" data-id=\"463ad352\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6fa30 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2ee6fa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sustainability bookable directly<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a7d413 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"70a7d413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Cocoon Hotels integrates tree planting \ninto the guest journey\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4553b015 e-flex e-con-boxed e-con e-child\" data-id=\"4553b015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b8e0e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"a5b8e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8edd47e elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/01\/Nadine-96x96.jpg\" alt=\"Picture of Nadine Hei\u00df\" loading=\"lazy\" title=\"\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tNadine Hei\u00df\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-37e8d9a elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t13\/10\/2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a038f9 elementor-widget elementor-widget-text-editor\" data-id=\"49a038f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share with your community on LinkedIn now:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270a5d35 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"270a5d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16e9542a e-flex e-con-boxed e-con e-parent\" data-id=\"16e9542a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ff8768 elementor-widget elementor-widget-text-editor\" data-id=\"37ff8768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\">More sustainability without complicated processes: Together with Click A Tree and HotelPartner, Cocoon Hotels shows how easily hotels can integrate tree planting into the booking process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e08dadd elementor-widget elementor-widget-image\" data-id=\"5e08dadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--1024x576.jpg\" class=\"attachment-large size-large wp-image-38523\" alt=\"Hero image of the Click A Tree case study with a view into the lounge area of a Cocoon Hotel. The text describes the collaboration between Cocoon Hotels, Click A Tree, and HotelPartner to integrate tree planting into the digital guest journey.\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--1024x576.jpg 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--300x169.jpg 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--768x432.jpg 768w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--200x113.jpg 200w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner--600x338.jpg 600w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Case-Study-Cocoon-und-Hotelpartner-.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2428751f elementor-widget elementor-widget-text-editor\" data-id=\"2428751f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Would you like to do this for your company as well? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a35b5a4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3a35b5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickatree.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431a9339 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"431a9339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd01aab e-flex e-con-boxed e-con e-parent\" data-id=\"7cd01aab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7d68d0 elementor-widget elementor-widget-heading\" data-id=\"7e7d68d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tree planting directly in the booking process: \nIt\u2019s that easy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a1618e elementor-widget elementor-widget-text-editor\" data-id=\"75a1618e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How can a hotel make sustainable engagement visible to guests and, at the same time, easy to experience?<\/span><\/p><p> <\/p><p><a href=\"https:\/\/cocoon-hotels.com\/\" target=\"_blank\" rel=\"noopener\"><b>Cocoon Hotels<\/b><\/a><span style=\"font-weight: 400;\">, together with <\/span><a href=\"https:\/\/clickatree.com\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Click A Tree <\/b><\/a>and <a href=\"https:\/\/hotelpartner.com\/\" target=\"_blank\" rel=\"noopener\"><b>HotelPartner<\/b><\/a><span style=\"font-weight: 400;\">, shows how this can work directly within the booking process.<\/span><\/p><p><span style=\"font-weight: 400;\">At Cocoon, sustainability is already part of everyday hotel operations in many areas. Among other things, the properties rely on renewable energy, measures to reduce single-use plastics, and various environmental and social initiatives. <\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">The Cocoon Hotels in Munich and Salzburg have also been <\/span><a href=\"https:\/\/cocoon-hotels.com\/de\/nachhaltigkeit\/\" target=\"_blank\" rel=\"noopener\"><b>GreenSign Hotel Level 4 out of 5<\/b><span style=\"font-weight: 400;\"> certified.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Click A Tree adds another building block: when booking directly, guests can select a tree add-on and support the planting of a tree in Ghana.<\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">The technical integration into the booking process is provided by <\/span><a href=\"https:\/\/hotelpartner.com\/\" target=\"_blank\" rel=\"noopener\"><b>HotelPartner<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46575cba elementor-widget elementor-widget-heading\" data-id=\"46575cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the sustainability idea to a concrete option for guests\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0acd9c elementor-widget elementor-widget-text-editor\" data-id=\"2d0acd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cocoon sees sustainability as an ongoing process.<\/span><\/p><p><span style=\"font-weight: 400;\"> In line with the butterfly as the hotel group\u2019s symbol, the focus is on further developing existing processes and promoting new solutions. <\/span><\/p><p><span style=\"font-weight: 400;\">This is exactly where the collaboration with Click A Tree comes in.<\/span><\/p><p><span style=\"font-weight: 400;\">Because sustainable engagement does not only take place behind the scenes of a hotel. Guests can be actively involved. <\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/booking.cocoon-hotels.com\/\" target=\"_blank\" rel=\"noopener\">When booking directly via Cocoon<\/a>, they therefore have the option to select a <\/span>tree add-on<span style=\"font-weight: 400;\">. <\/span> <\/p><p><span style=\"font-weight: 400;\">With the additional contribution, a tree is planted in Ghana via Click A Tree.<\/span><\/p><p><span style=\"font-weight: 400;\">The decision lies with the guest\u2014and it is integrated directly into a process they go through anyway.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d438ea0 elementor-widget elementor-widget-heading\" data-id=\"d438ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HotelPartner: The technical link between booking and tree planting\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfa6fa elementor-widget elementor-widget-text-editor\" data-id=\"bdfa6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For this to work, the integration must be as straightforward as possible for guests.<\/span><\/p><p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/hotelpartner.com\/de\/kontakt\/\" target=\"_blank\" rel=\"noopener\"><b>HotelPartner<\/b><\/a><span style=\"font-weight: 400;\"> comes in: HotelPartner provides the technical interface through which the tree add-on is integrated into the Cocoon Hotels booking process.<\/span><\/p><p><span style=\"font-weight: 400;\">For guests, the process remains simple:<\/span><\/p><p><b>Select a room ? Add a tree add-on ? Complete the booking.  <\/b><\/p><p><span style=\"font-weight: 400;\">This brings together three different areas of expertise: Cocoon creates the connection to the guest, HotelPartner enables the technical integration, and Click A Tree implements the tree planting on site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49716d5c elementor-widget elementor-widget-image\" data-id=\"49716d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--1024x576.jpg\" class=\"attachment-large size-large wp-image-38524\" alt=\"Sustainable hotels and tree plantations.\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--1024x576.jpg 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--300x169.jpg 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--768x432.jpg 768w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--200x113.jpg 200w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual--600x338.jpg 600w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/10\/Click-A-Tree-Cocoon-Hotels-HotelPartner-Visual-.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e7577 elementor-widget elementor-widget-heading\" data-id=\"b8e7577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From a click at booking to a tree in Ghana\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83cb7d elementor-widget elementor-widget-text-editor\" data-id=\"a83cb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Behind the add-on is a specific reforestation project by Click A Tree in Ghana.<\/span><\/p><p><span style=\"font-weight: 400;\">The trees planted there help reforest degraded areas and establish new mixed forests. This creates habitats for native animal species\u2014including pangolins. <\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, the project has a social dimension: local employees take on tasks related to nurturing, planting, and long-term care of the trees, and receive jobs and fair wages in return.<\/span><\/p><p><span style=\"font-weight: 400;\">In this way, every tree planting financed via Cocoon combines environmental and social aspects within a single project.<\/span><\/p><h2>Sustainability becomes part of the guest journey<\/h2><p><span style=\"font-weight: 400;\">This is precisely where the model\u2019s strength lies: the engagement does not take place separately from the stay.<\/span><\/p><p><span style=\"font-weight: 400;\">Guests encounter the option to plant a tree as early as the booking stage\u2014at a key touchpoint in the guest journey.<\/span><\/p><p><span style=\"font-weight: 400;\">For Cocoon, the tree add-on complements existing sustainability measures with an option that allows guests to take action themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, it creates a concrete communication opportunity: the hotel can transparently show <\/span><b>what is offered, where the trees are planted, and which project is being supported.<\/b><\/p><h2>What other hotels can learn from Cocoon<\/h2><p><span style=\"font-weight: 400;\">The example shows that sustainable engagement in the hospitality industry does not necessarily have to mean a new or complicated process.<\/span><\/p><p><span style=\"font-weight: 400;\">It can build on existing digital structures.<\/span><\/p><p><b>Cocoon Hotels<\/b><span style=\"font-weight: 400;\"> integrates the offering into its own guest journey.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><b>HotelPartner<\/b><span style=\"font-weight: 400;\"> creates the technical connection to the booking process.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><b>Click A Tree<\/b><span style=\"font-weight: 400;\"> handles the tree planting and project implementation on site.<\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">This creates a straightforward solution from three building blocks that links sustainable engagement directly to the hotel booking.<\/span><\/p><h2>Integrate tree planting into your own booking process<\/h2><p><span style=\"font-weight: 400;\">Cocoon\u2019s model shows one way hotels can actively involve their guests in their engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether as an optional tree add-on for direct bookings or as a custom-developed solution: together with Click A Tree, hotels can integrate tree planting at various points in their guest journey.<\/span><\/p><p><span style=\"font-weight: 400;\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c13e47 elementor-widget elementor-widget-image\" data-id=\"9c13e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-1024x576.jpg\" class=\"attachment-large size-large wp-image-38525\" alt=\"Ghana: Promoting education and planting trees - 2400x1350 px\" srcset=\"https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-1024x576.jpg 1024w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-300x169.jpg 300w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-768x432.jpg 768w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-1536x864.jpg 1536w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-2048x1152.jpg 2048w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-200x113.jpg 200w, https:\/\/clickatree.com\/wp-content\/uploads\/2026\/03\/Bildung-foerdern-und-Baeume-pflanzen-600x338.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54df923a e-flex e-con-boxed e-con e-parent\" data-id=\"54df923a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7caed67 elementor-widget elementor-widget-text-editor\" data-id=\"7caed67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Would you also like to give your guests the option to plant a tree directly when booking?<\/b><\/p><p><span style=\"font-weight: 400;\">Then contact us. Together, we will look at how tree planting can be meaningfully integrated into your existing booking process. <\/span><\/p><p><br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef6431 elementor-widget elementor-widget-text-editor\" data-id=\"1ef6431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Share the article with your community now!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89246b9 elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"89246b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Together with HotelPartner and Click A Tree, Cocoon Hotels integrates tree planting as an optional add-on directly into the hotel booking process. Simple and straightforward. <\/p>\n","protected":false},"author":235701990,"featured_media":38523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762623036],"tags":[762623039,762623219,762623217,762623179,762623177],"class_list":["post-38522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en","tag-customer-acquisition","tag-digital-housekeeping","tag-hotel-process-optimization","tag-strategy-implementation","tag-sustainability-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/38522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/users\/235701990"}],"replies":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/comments?post=38522"}],"version-history":[{"count":3,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/38522\/revisions"}],"predecessor-version":[{"id":38528,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/posts\/38522\/revisions\/38528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/media\/38523"}],"wp:attachment":[{"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/media?parent=38522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/categories?post=38522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickatree.com\/en\/wp-json\/wp\/v2\/tags?post=38522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}