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Sustainability in the beauty start-up

  • 28/05/2025

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How be routine succeeds in reducing CO?

The beauty start-up “be routine” has been planting trees together with Click A Tree since 2022.

The company sells high-quality care products via its online store at www.beroutine.de, combining a beauty routine with a commitment to sustainability.

  • The company regularly plants trees in the Philippines to reduce its carbon footprint
  • Customers see that the company acts sustainably and responsibly
  • Sustainability measures in online retail strengthen the brand image and stabilize sales

Would you like the same for your company?
Then talk to us!

Contact Click A Tree
Schriftzug „Nachhaltigkeit im Beauty Start-up“ über dem Firmenlogo von BE ROUTINE und Click A Tree. Im Hintergrund ist ein glänzendes Wandmosaik mit dem großen Schriftzug „be routine“ zu sehen.

Sustainability in online retail

The start-up offers its customers an innovative range of products for healthy skin.

However, the target group is not only interested in skin health and beauty topics, but also in sustainability.

For example, be routine is involved in many different ways and also plants trees with Click A Tree.

They have chosen the Philippines as the project country.

The be routine range includes a broad spectrum of skin care products.

The company places particular emphasis on quality, effectiveness and transparency – developed in Germany and free from animal testing.

These values are also reflected in the collaboration with Click A Tree, as sustainability and responsible action are a clear focus for be routine.

Übersicht des Impact-Dashboards von Click A Tree für das Unternehmen Be Routine: 1655 gepflanzte Bäume, 413,75 Arbeitsstunden geschaffen, 2068,75 m² bewaldete Fläche, 484,92 Tonnen CO? gebunden und 1655 kg Plastik gesammelt.Außerdem das Click A Tree Logo.
The Click A Tree Impact Portal is available to everyone who works with Click A Tree.

be routine and Click A Tree

The partnership between be routine and Click A Tree has existed since 2022.

Since then, the young company has regularly invested in tree planting.

Over 1600 mangrove trees have now been planted in the Philippines in her name.

The company is committed to protecting the natural resources of our planet.

They also communicate their commitment to sustainability to the outside world, demonstrating that customers can buy from them with a clear conscience.

Eine Gruppe von Menschen, die fröhlich zusammen in einem Wald stehen, einige halten Werkzeuge in der Hand. Es handelt sich um Freiwillige oder Projektteilnehmer in einem Baumpflanzungsprojekt von Click A Tree, um die Natur und Umwelt zu unterstützen.
Chris Kaiser and the planting team in the Philippines (2023)

Sustainability made easy in the cosmetics industry

Customer loyalty and well-filled shopping baskets are the dream of every online store.

However, customers must also see good reasons for making a purchase.

The quality of the products is always at the forefront.

If a purchase offers the opportunity to support sustainable initiatives, this can often lead to a loyal customer base.

Eine Baumschule mit jungen Setzlingen unter Bäumen in einer tropischen Küstenregion, Teil des Aufforstungsprojekts auf den Philippinen von Click A Tree.
Project Philippines: Mangrove seedlings

With Click A Tree, this is absolutely uncomplicated and risk-free for you and your company.

You decide how much you want to provide for tree planting.

The trees can be planted according to your wishes.

Be inspired by the be routine success story and contact us!

Show your customers that they can store with you with a clear conscience.

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