ESG key figures examples: Practical tips for sustainability

ESG key figures in focus: concrete examples for your success

ESG criteria (Environmental, Social, Governance) are crucial for a company’s success. This article provides you with seven practical examples of ESG indicators to measurably improve your sustainability performance and communicate it transparently. You will receive clear definitions, calculation methods and concrete application examples to effectively integrate these indicators into your corporate strategy. Find out how you can not only improve your ESG performance by optimizing these indicators, but also make a positive contribution to the environment and society. Also discover how Click A Tree can help you achieve your sustainability goals and communicate these successes in a credible way. The following metrics are covered in detail:

• Carbon footprint / CO2 emissions
• Energy efficiency / energy consumption
• Water consumption and water management
• Waste reduction and circular economy
• Employee satisfaction and commitment
• Diversity and inclusion (D&I)
• Workplace safety (accident rate)

Using these ESG key figures examples, you will learn how to optimize your sustainability efforts, avoid greenwashing and achieve real impact. Benefit from the concrete application examples and find out how to successfully implement your ESG strategy.

1. carbon footprint / CO2 emissions

The carbon footprint measures a company’s total greenhouse gas emissions, expressed in tons of CO2 equivalent (tCO2e). This important key performance indicator (KPI) is the most fundamental environmental indicator (ESG indicator examples) for assessing climate impact and a central component of any sustainability strategy. It not only records direct emissions from our own sources (Scope 1), such as the combustion of fossil fuels in plants or company vehicles, but also indirect emissions from purchased electricity, heating or cooling (Scope 2). It also takes into account emissions from the entire value chain (Scope 3), from the extraction of raw materials to production, transportation and disposal of products.

Application examples and strategies

Successful companies strategically use the calculation of their carbon footprint to reduce their climate impact and gain a competitive advantage. Microsoft, for example, has set itself the goal of becoming CO2-negative by 2030, i.e. removing more CO2 from the atmosphere than it emits. Unilever has been able to reduce CO2 emissions per consumer by 50% since 2010 by optimizing their production processes and switching to renewable energy. IKEA is pursuing a strategy to become climate positive by reducing more emissions than its entire value chain produces. These examples demonstrate how a strategic focus on carbon footprint can lead to ambitious climate targets and positive impacts.

Tips for implementation

Calculating and reducing the carbon footprint may seem complex, but with a structured approach it can be done:

1. Start with Scope 1 and 2: Focus first on direct and indirect emissions from your own sources and energy purchases. These are easier to record and control.
2. Use established standards: The GHG Protocol provides an internationally recognized standard for calculating greenhouse gas emissions.
3. CO2 management software: Implement a software solution to simplify and automate data collection, calculation and reporting.
4. Science-based targets: Set ambitious but realistic targets that are in line with the Paris Agreement. The Science Based Targets initiative (SBTi) offers support in setting such targets.
5. Integrate suppliers: Scope 3 emissions often represent the largest share. Involve your suppliers in the reduction strategy and promote their commitment to climate protection.

The following bar chart visualizes the typical distribution of CO2 emissions across the three scopes.

The diagram shows that Scope 3 emissions account for the largest share in many companies, which underlines the importance of supply chain management.

The carbon footprint is more than just a key figure – it is a strategic tool for understanding, reducing and transparently communicating climate impact. It enables companies to improve their sustainability performance, increase stakeholder confidence and contribute to global climate protection.

2. energy efficiency / energy consumption

Energy efficiency is a central component of environmental sustainability (ESG) and measures how effectively a company uses energy in its operations. This Key Performance Indicator (KPI) relates to total energy consumption, the proportion of renewable energy and energy intensity, i.e. energy consumption per unit of output. Optimizing energy efficiency not only reduces environmental impact, but also operating costs.

Application examples and strategies

Google demonstrates the use of renewable energy in an exemplary manner by already working around the clock with CO2-free energy in several regions. BMW has reduced energy consumption per vehicle by an impressive 70% since 2006, proving the effectiveness of continuous optimization in production. Interface Inc, a manufacturer of floor coverings, meets 96% of its global energy needs with renewable energy. These examples show how ambitious targets and strategic investment can lead to significant improvements in energy efficiency.

Tips for implementation

Improving energy efficiency requires a systematic approach. To counteract your CO2 emissions, you can refer to sites such as Carbonpunk, which provide information on this topic. The following steps are helpful:

1. Energy management systems: Implement a certified energy management system in accordance with ISO 50001. This creates a structured basis for continuous improvement.
2. Energy audits: Carry out regular energy audits to identify weak points and potential savings.
3. Renewable energies: Set targets for the procurement of electricity from renewable sources and examine the use of photovoltaic systems or wind energy.
4. Energy intensity: Use energy intensity indicators to evaluate efficiency compared to competitors or previous periods.
5. Technology investments: Invest in energy-efficient technologies and appliances, such as LED lighting, high-efficiency motors or heat recovery systems.

Energy efficiency is not only a question of environmental responsibility, but also of economic competitiveness. By reducing energy consumption, companies reduce their operating costs and at the same time improve their image with customers and investors, who increasingly value sustainability. A strategic focus on energy efficiency is therefore an important step towards a more sustainable and successful future.

3. water consumption and water management

Water is an essential resource whose availability is coming under increasing pressure. Sustainable water management is therefore essential for companies, especially in water-intensive industries. Water consumption and related indicators (ESG indicators examples) provide important information about water use efficiency and the impact on local water supplies. These metrics capture a company’s total water consumption, water recycling rate and impact on areas of water scarcity.

Application examples and strategies

Coca-Cola has achieved water neutrality through replenishment programs, i.e. they return as much water to nature as they consume. Levi Strauss has reduced water consumption in production by 96% through innovative processes. Nestlé implements water management programs in water-scarce regions to secure local water supplies and support communities. These examples show how companies are making a positive impact through strategic water management while achieving their business goals.

Tips for implementation

The implementation of effective water management requires a structured approach:

1. Water risk assessment: Use tools such as the WRI Aqueduct to assess the water risks at your sites.
2. Recycling and reuse: Implement water treatment and reuse systems to minimize the need for fresh water.
3. Set targets: Define specific targets to reduce the water intensity of your production processes.
4. Local engagement: Work with local communities to develop and implement sustainable water management strategies.
5. Efficient technologies: Use water-saving technologies and processes in all areas of your company.

Water consumption and the associated key figures are important ESG indicators and offer companies the opportunity to understand, minimize and transparently communicate their impact on water resources. Responsible water management strengthens stakeholder trust, helps to secure water supplies and offers long-term competitive advantages.

4. waste reduction and circular economy

Waste reduction and the implementation of circular economy principles are key components of sustainable corporate management. This Key Performance Indicator (KPI) measures waste generation, recycling rates and progress in implementing the circular economy. The aim is to minimize waste and use resources sustainably through strategies such as waste prevention, reuse and recycling. The KPI therefore provides important insights into the consumption of resources and the efficiency of a company’s use of materials.

Application examples and strategies

Unilever is an example of successful waste management, as the company no longer sends non-hazardous waste to landfill. Patagonia’s “Worn Wear” program promotes the reuse and repair of clothing to extend the life of products. Interface Inc. has managed to keep 89% of its production waste out of landfill. These examples show how companies are using innovative strategies and circular economy principles to reduce waste and conserve resources. These strategies not only help to reduce environmental impact, but can also lead to cost savings and a positive brand image.

Tips for implementation

Implementing an effective waste reduction strategy requires a structured approach:

1. Waste hierarchy: Prioritize waste prevention, followed by reuse, recycling and finally disposal.
2. Waste audits: Conduct regular waste audits to identify sources of waste and uncover optimization potential.
3. Partnerships: Cooperate with specialized waste management companies to find optimal solutions for waste recycling.
4. Product design: Take the circular economy into account right from the product design stage to ensure the recyclability and reusability of products.
5. Zero waste targets: Set ambitious “Zero Waste to Landfill” targets to minimize the amount of waste going to landfill.

Waste reduction and the circular economy are key components of a comprehensive ESG strategy (esg key figures examples). They enable companies to minimize their environmental impact, use resources more efficiently and at the same time send positive signals to stakeholders. By implementing the above tips, companies can achieve measurable progress and make an important contribution to a more sustainable future. Transparent communication of these key figures strengthens the trust of customers and investors and positions the company as a responsible player.

5. employee satisfaction and commitment

Employee satisfaction and engagement are key social indicators (ESG indicators examples) in the area of sustainability. They measure satisfaction, commitment and the general working culture within a company. These KPIs are captured through employee surveys, turnover rates, engagement metrics and other qualitative and quantitative methods. These KPIs provide information about the quality of the employee experience and the strength of the corporate culture. A positive working environment not only contributes to employee retention, but also has a positive impact on productivity and corporate image.

Application examples and strategies

Successful companies strategically focus on employee satisfaction and engagement in order to be successful in the long term. Salesforce, for example, regularly listed in Fortune’s “Best Companies to Work For”, invests heavily in employee development and promotes a positive working atmosphere. Microsoft was able to significantly increase employee satisfaction and boost productivity through a comprehensive cultural transformation. Patagonia, on the other hand, maintains a high level of employee engagement through a value-oriented and meaningful corporate culture. These examples illustrate how important a positive corporate culture is for success.

Tips for implementation

Measuring and increasing employee satisfaction and commitment requires a structured approach:

1. Regular pulse surveys: Short, regular surveys provide timely feedback on the current mood and needs of employees.
2. Anonymous feedback channels: Anonymous feedback channels create trust and enable honest feedback.
3. Visible improvements: Respond to the results of the surveys with concrete measures and communicate these transparently.
4. Benchmarking: Compare your results with industry standards to identify potential and adopt best practices.
5. Consider diversity: Analyze the engagement of different demographic groups to identify specific needs and take targeted action.

You can find out more about employee satisfaction and its positive impact on company growth here: Employee satisfaction and company growth.

Employee satisfaction and engagement are not just social KPIs, but important factors for the long-term success of a company. They reflect how well a company succeeds in creating a motivating and productive working environment. By specifically measuring and improving these KPIs, companies can increase their attractiveness as an employer, strengthen employee loyalty and improve their economic performance.

6 Diversity and inclusion (D&I)

Diversity and inclusion (D&I) are key ESG metrics that measure a company’s progress towards an inclusive and equitable work environment. These metrics capture the diversity of the workforce in various dimensions, including gender, ethnicity, age and representation in leadership positions. D&I metrics provide insight into how successfully equal opportunities and an inclusive corporate culture are being promoted. They are an important indicator of social responsibility and contribute to a positive perception of the company.

Application examples and strategies

Successful companies use D&I strategically to attract talent, increase employee satisfaction and promote innovation. Accenture, for example, has achieved its goal of global gender parity by 2025 ahead of schedule. Johnson & Johnson aims to have 50% women in leadership positions by 2025. Salesforce carries out annual reviews and adjustments to equal pay. These examples show how concrete goals and active measures have a positive impact on diversity and inclusion. To enhance employee satisfaction, consider exploring strategies for: Employee Engagement.

Tips for implementation

The implementation of D&I key figures requires a structured approach:

1. Define clear goals: Set specific, measurable diversity targets for different employee groups and management levels.
2. Inclusive recruitment: Make your recruitment processes inclusive to attract talent from all social groups.
3. Unconscious bias training: Sensitize your employees to unconscious bias through special training.
4. Employee networks: Promote exchange and networking by establishing employee networks.
5. Equal pay: Review and adjust salaries regularly to ensure equal pay.

You can find out more about diversity and inclusion (D&I) and its importance for a sustainable corporate culture here: Find out more here.

Diversity and inclusion are not only ethically right, they also make good business sense. Companies that embrace D&I benefit from a larger talent pool, higher employee motivation and improved innovation. Measuring and publishing D&I metrics demonstrates transparency and commitment to an equitable and diverse workplace. This builds stakeholder trust and contributes to a positive corporate image.

7. workplace safety (accident rate)

The accident rate measures a company’s workplace safety performance based on injury rates, safety incidents and workplace health metrics. This important social KPI reflects the company’s commitment to employee well-being and operational excellence. A safe working environment is not only ethical, but also contributes to employee satisfaction, increased productivity and risk minimization. Workplace safety is therefore an essential component of sustainable corporate governance and relevant for the ESG KPI examples.

Application examples and strategies

Successful companies integrate occupational safety deeply into their corporate culture and achieve measurable success as a result. DuPont, for example, has achieved industry-leading safety standards through comprehensive programs. Shell’s “Goal Zero” initiative aims to achieve zero personal injuries. 3M maintains a strong safety culture with extensive training programs. These examples show how a strategic focus on occupational safety can lead to a significant improvement in safety performance. To improve diversity and inclusion in your organization, you can find best practices for diversity recruitment best practices here.

Tips for implementation

Improving workplace safety requires a continuous improvement process and the involvement of all employees:

1. Comprehensive safety management system: Implement a system that covers all aspects of occupational safety, from risk assessment to emergency planning.
2. Reporting of near misses: Encourage the reporting of near misses without penalties to identify potential hazards early.
3. Regular training: Provide regular safety briefings and certifications to increase employee awareness and competency.
4. Safety audits and inspections: Conduct regular audits and inspections to verify compliance with safety standards.
5. “Zero accident” targets: Set ambitious targets such as “zero accidents” and track progress using performance indicators. You can find out more here.

Job security is a central component of the social dimension of ESG and contributes significantly to a company’s long-term value creation. It is an indicator of responsible behavior and demonstrates a commitment to the well-being of employees. By implementing robust safety measures, companies can not only prevent accidents, but also strengthen their reputation and gain the trust of their stakeholders.

Comparison of the 7 most important ESG key figures

KPI title	Implementation complexity ?	Resource requirements ?	Expected results ?	Ideal use cases ?	Main advantages ?
Carbon footprint / CO2 emissions	High – Extensive data collection	High – Requires systematic recording	Significant contribution to climate impact assessment	Companies with climate targets and regulatory requirements	Standardized metrics, benchmarking, ESG attraction
Energy efficiency / energy consumption	Medium – measurement and audits required	Medium to high – investments for efficiency	Reduction of costs and emissions	Production with high energy consumption	Cost savings, direct reduction in emissions
Water consumption and water management	Medium to high – Complex measurement	Medium to high – Infrastructure for recycling	Sustainable water use, risk reduction	Water-intensive industries, water-scarce regions	Cost savings, ESG compliance, risk management
Waste reduction and circular economy	Medium – Data integration complex	Medium to high – investment in circulation systems	Waste avoidance, resource efficiency	Environmentally focused production, zero-waste targets	Cost reduction, new sources of revenue, image improvement
Employee satisfaction and commitment	Medium – Regular surveys necessary	Low to medium – Digital tools sufficient	Higher productivity and employee retention	Company with a focus on workplace culture	Increase in productivity and innovation
Diversity and inclusion (D&I)	Medium to high – Diverse data	Resources – measures and training required	Improved decision-making and innovation	Global companies, sectors with diversity potential	Greater attractiveness, risk and image benefits
Workplace safety (accident rate)	Medium – Continuous recording	Medium to high – safety measures necessary	Fewer accidents at work, regulatory compliance	Industrial companies and security-sensitive areas	Cost reduction, employee satisfaction, compliance

ESG key figures: The key to sustainable corporate success

The ESG KPI examples presented offer a comprehensive insight into the most important metrics for environmental, social and governance aspects. From reducing the carbon footprint and improving employee satisfaction to promoting diversity and inclusion – implementing these indicators enables companies to make their sustainability performance measurable and improve it in a targeted manner. This is not just about meeting legal requirements, but rather about creating long-term value and strengthening stakeholder trust.

The importance of the right ESG metrics

The selection of relevant ESG indicators is crucial to the success of a sustainability strategy. Companies should focus on those metrics that are most relevant to their industry and business model. The examples given in the article – CO2 emissions, energy and water consumption, waste management, employee satisfaction, D&I and job security – form a solid basis that can be expanded and adapted depending on the corporate context.

From measurement to action: actionable strategies

ESG indicators are not only measurement tools, but also drivers of positive change. Analyzing the indicators enables companies to identify weaknesses and take targeted measures to improve their sustainability performance. For example, measuring water consumption can lead to a hotel investing in water-saving technologies and thus reducing its ecological footprint. Analyzing employee satisfaction can initiate the implementation of measures to improve the working environment and thus strengthen employee loyalty.

Transparency and credibility through ESG reporting

Transparent communication of ESG performance is essential in order to gain the trust of stakeholders. By publishing sustainability reports and disclosing the ESG indicators used, companies demonstrate their responsibility and commitment to sustainability. This transparency is not only relevant for investors and customers, but also for potential employees, who increasingly attach importance to the sustainability of their employer.

Long-term success through sustainable action

The implementation and measurement of ESG indicators is an important step on the path to sustainable corporate success. It is about harmonizing economic, ecological and social aspects and thus creating long-term value. Companies that embed sustainability as an integral part of their business strategy are better positioned to meet the challenges of the future and be successful in the long term.

Boost your sustainability performance and meet your ESG goals with measurable results. Click A Tree helps you integrate sustainability into your business and offers you the opportunity to reduce your carbon footprint and make a positive contribution to the environment by planting trees. Visit Click A Tree and learn more about our solutions for sustainable business.