Sustainability bookable directly
How Cocoon Hotels integrates tree planting into the guest journey
-
Nadine Heiß
- 13/10/2026
Share with your community on LinkedIn now:
More sustainability without complicated processes: Together with Click A Tree and HotelPartner, Cocoon Hotels shows how easily hotels can integrate tree planting into the booking process.
Would you like to do this for your company as well?
Tree planting directly in the booking process: It’s that easy
How can a hotel make sustainable engagement visible to guests and, at the same time, easy to experience?
Cocoon Hotels, together with Click A Tree and HotelPartner, shows how this can work directly within the booking process.
At Cocoon, sustainability is already part of everyday hotel operations in many areas. Among other things, the properties rely on renewable energy, measures to reduce single-use plastics, and various environmental and social initiatives.
The Cocoon Hotels in Munich and Salzburg have also been GreenSign Hotel Level 4 out of 5 certified.
Click A Tree adds another building block: when booking directly, guests can select a tree add-on and support the planting of a tree in Ghana.
The technical integration into the booking process is provided by HotelPartner.
From the sustainability idea to a concrete option for guests
Cocoon sees sustainability as an ongoing process.
In line with the butterfly as the hotel group’s symbol, the focus is on further developing existing processes and promoting new solutions.
This is exactly where the collaboration with Click A Tree comes in.
Because sustainable engagement does not only take place behind the scenes of a hotel. Guests can be actively involved.
When booking directly via Cocoon, they therefore have the option to select a tree add-on.
With the additional contribution, a tree is planted in Ghana via Click A Tree.
The decision lies with the guest—and it is integrated directly into a process they go through anyway.
HotelPartner: The technical link between booking and tree planting
For this to work, the integration must be as straightforward as possible for guests.
This is where HotelPartner comes in: HotelPartner provides the technical interface through which the tree add-on is integrated into the Cocoon Hotels booking process.
For guests, the process remains simple:
Select a room ? Add a tree add-on ? Complete the booking.
This brings together three different areas of expertise: Cocoon creates the connection to the guest, HotelPartner enables the technical integration, and Click A Tree implements the tree planting on site.
From a click at booking to a tree in Ghana
Behind the add-on is a specific reforestation project by Click A Tree in Ghana.
The trees planted there help reforest degraded areas and establish new mixed forests. This creates habitats for native animal species—including pangolins.
At the same time, the project has a social dimension: local employees take on tasks related to nurturing, planting, and long-term care of the trees, and receive jobs and fair wages in return.
In this way, every tree planting financed via Cocoon combines environmental and social aspects within a single project.
Sustainability becomes part of the guest journey
This is precisely where the model’s strength lies: the engagement does not take place separately from the stay.
Guests encounter the option to plant a tree as early as the booking stage—at a key touchpoint in the guest journey.
For Cocoon, the tree add-on complements existing sustainability measures with an option that allows guests to take action themselves.
At the same time, it creates a concrete communication opportunity: the hotel can transparently show what is offered, where the trees are planted, and which project is being supported.
What other hotels can learn from Cocoon
The example shows that sustainable engagement in the hospitality industry does not necessarily have to mean a new or complicated process.
It can build on existing digital structures.
Cocoon Hotels integrates the offering into its own guest journey.
HotelPartner creates the technical connection to the booking process.
Click A Tree handles the tree planting and project implementation on site.
This creates a straightforward solution from three building blocks that links sustainable engagement directly to the hotel booking.
Integrate tree planting into your own booking process
Cocoon’s model shows one way hotels can actively involve their guests in their engagement.
Whether as an optional tree add-on for direct bookings or as a custom-developed solution: together with Click A Tree, hotels can integrate tree planting at various points in their guest journey.
Would you also like to give your guests the option to plant a tree directly when booking?
Then contact us. Together, we will look at how tree planting can be meaningfully integrated into your existing booking process.
Share the article with your community now!