Close this search box.

Allianz: How an insurance company fulfills all 17 UN sustainability goals and strengthens its customer relationships

Share with your community on LinkedIn now:

After Dirk Alfter, owner of the Allianz general agency of the same name, discovered us at the Lion’s Den, he knew immediately that he wanted to be part of our mission.

As a trained arborist and long-time resident of the Ahr Valley, he is aware of the dangers of climate change and therefore takes the implementation of an effective ESG strategy for his company extremely seriously.

Our cooperation enables his company to fulfill all 17 Sustainable Development Goals of the United Nations. The positive side effect: it also led to a stronger customer relationship.

Here you can find out how Dirk’s Allianz agency forges a special connection with its customers by planting trees.

Giving away trees: Allianz Versicherung’s ESG strategy Dirk Alfter

Dirk’s Allianz agency is characterized by the simple but effective implementation of its ESG strategy. The owner of the insurance agency plants a tree with Click A Tree for every new policy taken out.

In this way, the company shows its commitment to the UN’s sustainability goals and rewards its customers with a special surprise that stands out from the gifts of other companies.

A personalized certificate for the planted tree reminds customers of their very special gift.

Dirk explains to us in a video call that his customers are aware of the state of the environment: The deforestation of large parts of our forests is an issue that is always in the news.

He reports that this has earned his Allianz agency a lot of praise from customers and even media attention, such as this report in the Blick Aktuell newspaper.

Would you also like to be part of this mission? Then register on the Universal Impact Platform and let’s get started.

3 reasons why Allianz Insurance chose Click A Tree

One of the questions Alfter is often asked is what prompted him to work with Click A Tree.

In his response, he talks about three aspects of working with Click A Tree that have made a crucial difference for him.


Thanks to his experience as an arborist, Dirk Alfter knows that reforestation involves much more than a one-off operation to plant hundreds of seedlings in the ground.

In Alfter’s own words: “If I go out as a company, get 1000 seedlings and plant them, I can already say that 500 of them will be dead in two years’ time.” Trees need long-term care to survive.

This is precisely why our projects are designed for longevity and sustainability. The seedlings are nurtured for a long time, sometimes 8 years depending on the tree species, so that they have the best chance of survival.

More transparency

Another positive aspect for Aflter is the transparency of Click A Tree’s projects. Entrepreneurs can see exactly where their money is going and what is being achieved with it.

Even if climate change is making itself felt in Germany, as in Dirk’s home region of the Ahr Valley, he has decided to plant outside Europe: “Where trees grow the fastest, I can reduce my carbon footprint more quickly.”

Planting trees in the tropics is more cost-effective and has an extremely positive impact on the lives of the local population, as it not only creates sustainable jobs, but also a secure source of food, education and a fair income.

With our holistic sustainable approach, we support all 17 United Nations Sustainable Development Goals together with our partners.

The simplicity of collaboration

For Alfter, the simplicity of the collaboration was an important factor: it is quick and involves little bureaucracy.

It took less than 5 minutes to sign up on the Universal Impact Platform and start planting trees.

The Universal Impact Platform offers an easy way to track your overall impact in numbers: trees planted, hours worked, education supported, plastic collected.

Your Universal Impact account could look like this.

The marketing materials provided make it easy to market the commitment.

Alfter’s ESG strategy: sustainability benefits everyone

By working with Click A Tree, Dirk Alfter can proudly report that his company is meeting the UN’s 17 Sustainable Development Goals by offering its customers a gift that makes a real difference.

Its customers appreciate the local company’s efforts to make the world a better place and, as a result, their loyalty has increased.

Want to make a valuable difference with your business but don’t know how? In this article, 18 companies show you how they have implemented collaboration withClick ATree.

Become a Click A Tree B4B partner: Next steps

We hope that Dirk Alfter’s example will inspire you to integrate tree planting into your own business. Giving the gift of trees means giving someone a piece of the future: a very special reward for customers, clients and employees that makes a real difference.

If you would like to find out more about our projects or talk about starting a collaboration, you can reach us here.

If you want to give away trees with your company right away, you can register with our Universal Impact Platform.

We look forward to working with you to make a valuable contribution to the future that benefits everyone!