Sustainable enjoyment, higher sales: The St. Ottilien forest restaurant’s recipe for success

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Green Gastro dish as a guest magnet

The Waldrestaurant St. Ottilien shows how easily and profitably sustainability can be implemented in gastronomy.

A sustainable success story

The St. Ottilien forest restaurant has been in existence for 500 years and is not only a popular destination for people in Freiburg. The restaurant has been a Click A Tree cooperation partner since 2020. The media became aware of the successful partnership right at the beginning of the collaboration and reported on the sustainable commitment of the traditional company. Guests give consistently positive feedback for the sustainable monthly dish. Some visitors come every month just to try the new Green Gastro dish, giving a big boost to sales.

What we have achieved together is impressive:

Over 4,000 trees have been planted to date, with more than 1,800 trees planted in 2023 alone.

These fantastic figures underline the great partnership that really benefits everyone.

The economic added value: attracting and retaining guests through green gastro dishes

Visitors to the St. Ottilien forest restaurant have the opportunity to enjoy a vegetarian or vegan dish that changes every month. This means that one tree is planted in Ghana for every order of this meal.

Positive media attention & economic benefits of tree planting

Guest loyalty: Guests visit the restaurant regularly because of this dish and thus become regulars

New guests are attracted by this dish

The special, changing Green Gastro meal offers several advantages

Fulfills customers’ wishes for freshness, variety and regionality
Meets growing demand for meat-free enjoyment
Enables the restaurant to carry out targeted marketing campaigns, such as information about the current monthly special via social media, and can thus generate attention
Offers the kitchen team the opportunity to be creative, respond to trends and try out ideas

This is how guests learn about the collaboration

with Click A Tree:

Posters in the entrance area
Posters on the toilets
Menu listing this special meal with reference to Click A Tree
Postcards with the first Green Gastro dish
Flyer about the cooperation
Social media posts with the current Green Gastro dish

Comment

from Lili, the owner of the Waldrestaurant St. Ottilien:

“We are incredibly satisfied with our collaboration with Click A Tree because it works so smoothly and straightforwardly. You still have time and can put your energy into your day-to-day business. The collaboration is really a win-win situation for everyone.”