Strengthening competitive advantages in the continuing education sector through sustainability
And, if required, a monster subheadline
- Beate Braun
- 10/10/2024
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Sustainability strategy: tree planting for course participants
Landers Training UG offers targeted online courses and individual meetings to optimally prepare its customers for their IHK examination. In a highly competitive training market, the company sends a strong signal for sustainability by planting trees, which enhances the brand image. Course participants respond with positive feedback, which is particularly important in the training industry, where word-of-mouth plays a crucial role. This cooperation contributes significantly to the future viability of the company. The cooperation with Click A Tree is risk-free and extremely uncomplicated for Landers Training.
- Landers Training plants a tree with every course booking
- By planting trees, Landers Training shows a strong commitment to environmental protection, which is perceived very positively by the course participants
- The brand image benefits significantly from tree planting with Click A Tree
- Landers Training supports the projects in Ghana, the Philippines and Thailand and thus promotes all 17 sustainability goals of the United Nations
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Strengthening brand image through sustainability
Landers Training UG takes responsibility: Monika Landers and her company plant a tree for every course booking. The project in Ghana is particularly close to the entrepreneur’s heart, as local business schools are supported there.
Planting trees is an integral part of the corporate philosophy and makes a significant contribution to strengthening the brand image. This commitment is recognized by the course participants with positive feedback, which gives Landers Training a clear competitive advantage over companies that do not yet invest in sustainability.
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Future security through a positive brand image
Sustainability is a core competence of Landers Training UG, which has been managed by Monika Landers since it was founded in Landsberg am Lech in 2018.
Her focus is on individual exam preparation for IHK further training courses, with customer orientation being her top priority.
Monika Landers’ goal is to support others on their path to success, and for her, sustainable commitment is an indispensable part of entrepreneurial activity.
Their slogan “What you do today can change your tomorrow” underlines this philosophy.
Monika Landers impressively demonstrates that entrepreneurship and sustainability can be successfully combined.
Sustainable commitment creates competitive advantages
The cooperation between Landers Training UG and Click A Tree has been in place since 2021. 250 trees have now been planted, covering an area of 917.50 m², and 20 days of education have been supported.
The collaboration is uncomplicated and risk-free for Monika Landers, as she decides herself when and how much she invests in the tree planting. Should she ever experience a drop in sales, she would have no obligations to Click A Tree.
However, the company continues to develop positively, as both the proximity of the content to the needs of the participants and the commitment to the environment strengthen the brand. This will ensure that Landers Training remains competitive in the future.
Another headline
Monika Landers supports Click A Tree projects in the Philippines, Ghana and Thailand by planting a tree for every course participant.
These plantations create jobs, promote education and biodiversity, create habitats for animals and help to eliminate marine plastic.
Sustainability as transparent and uncomplicated as possible
Entrepreneur Monika Landers can view her impact via her Click A Tree dashboard and share it with her customers. This gives her all the figures at a glance.
The dashboard is available to all companies and individuals who plant trees together with Click A Tree. It is easily accessible via the login on the website and clearly shows what has been achieved through tree planting: The area reforested, the trees planted, the CO? absorbed, the education supported, the plastic waste collected from the sea and the work created for local people.
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