From Christmas Parcels to a Small Forest

The Christmas Campaign by sharemagazines and Click A Tree

A small thank you that continues to bring joy long after Christmas.

Together with Click A Tree, sharemagazines launched a special Christmas campaign in 2025: A tree was planted in Ghana for each selected customer.

The idea was so well received that the joint forest will continue to grow in 2026.

“What a great idea with the tree!”

Customer feedback on the 2025 Christmas campaign

Christmas campaign by sharemagazines and Click A Tree: From Christmas parcels to a small forest

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Table of Contents

At a Glance

  • Partner: sharemagazines GmbH, Hamburg
  • Industry: Digital reading circle and entertainment platform for hotels, clinics, medical practices, hair salons, and other locations
  • Occasion: Christmas gift for selected customers
  • Model: One tree per location
  • Project: Tree planting in Ghana
  • Since: Christmas 2025

The Idea: A Thank You That Grows

Every year, the same question arises: How can we bring a little joy to our customers at Christmas?

sharemagazines provides newspapers, magazines, puzzles, newsfeeds, eBooks, and audiobooks digitally to hotels, clinics, medical practices, hair salons, and many other locations.

Guests, patients, and customers can read conveniently on their own devices.

At the end of the year, the team wants to thank its customers for their trust and cooperation.

In 2025, they wanted to go beyond a classic Christmas gift. The idea was to combine a personal token of appreciation with something that lasts beyond the holiday season.

With Click A Tree, the right partner was quickly found. Together, they created a Christmas campaign where not only small gifts were sent, but trees were also planted.

Christmas 2025:
One Parcel, One Tree

For Christmas 2025, selected customers of sharemagazines received a special surprise.

One location, one Christmas parcel, and one planted tree.

In addition to a personal Christmas greeting, there was a parcel containing tea from Thiele Tee.

For every location that received a gift, a tree was also planted in Ghana via Click A Tree.

A beautiful combination: The tea invites a small break, while the tree is allowed to grow for many years to come.

The campaign was also shared on social media.

sharemagazines reported on it via LinkedIn, Instagram, and Facebook, and one of the Christmas parcels even made its way into an unboxing video on Instagram.

How Customers Responded to the Campaign

Many were delighted not only by the Christmas parcel but especially by the idea of enabling a tree planting with the gift.

Two pieces of feedback that the team was particularly pleased with:

“I would like to take this opportunity to thank you for the Christmas parcel I received. I was very happy and think this campaign is excellent.”

“Your package arrived today. Thank you very much, and what a great idea with the tree!

Fantastic! I am very happy about it.”

Visual for the Christmas campaign by sharemagazines and Click A Tree

The Forest Continues to Grow!

Following the wonderful feedback from last year, it was clear to sharemagazines: The Christmas campaign must continue.

In 2026, trees will again be planted via Click A Tree.

Some customers will effectively receive a second tree as a gift, while for others, their first tree will be added.

In this way, the sharemagazines forest grows piece by piece.

The campaign can be easily integrated into existing Christmas communication.

Click A Tree handles the tree planting and its documentation, while sharemagazines manages the personal contact with its customers.

Another positive side effect: The campaign also provides an opportunity to share the idea via the company’s own communication channels and raise awareness among more people.

What sharemagazines Says About the Collaboration

Aljoscha Althoff, Vertical Lead Hospitality at sharemagazines:

“With our Christmas campaign, we want to not only thank our customers for their trust and cooperation but also make a positive impact at the same time. Together with Click A Tree, we found a way to combine personal appreciation with a sustainable contribution. We were particularly pleased with the positive response from our customers. The collaboration with Click A Tree was uncomplicated and based on partnership from the very beginning. For us, the campaign shows that even small gestures can create added value that lasts beyond the Christmas season.”

Best Practice: What You Can Learn from sharemagazines

The beauty of the Christmas campaign: It requires little effort and can be linked to existing occasions.

Anyone who already intends to bring a little joy to their customers, partners, or employees can combine the gift with a tree planting.

Four suggestions for your own campaign:

  1. Find a suitable occasion: Whether it is a Christmas greeting, a company anniversary, or a small thank you in between – there are many opportunities.
  2. Keep the idea simple: One tree per customer, location, or project. This makes it immediately clear what it is about.
  3. Combine personal joy with something lasting: A small gift to unwrap and a tree that continues to grow complement each other perfectly.
  4. Tell the story: A personal greeting, a LinkedIn post, or a photo of the gift makes the campaign visible to others.

Click A Tree supports companies with certificates, texts, images, and transparent reporting. This makes it possible to track what has been created through the joint campaign.

The Christmas campaign by sharemagazines shows how a small idea can grow into something that lasts beyond the holidays.

And sometimes a beautiful story begins with a cup of tea and a tree.

Click A Tree team with banner during tree planting in Ghana

What Could Your Christmas Campaign Look Like?

sharemagazines chose a parcel with tea and one tree per location. For your company, a completely different version might be more suitable.

Together, we can look at which occasion is right for you and how you can clearly present the campaign to your customers.

You can find ideas among our Impact Gifts.

Are you already planning your Christmas campaign?

Contact us, and we will develop the right solution together.

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