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Sustainability in recruiting increases the number of applications

  • 28/05/2025

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Sustainability strategy: tree planting for applications

BWH Hotels Central Europe is committed to sustainability and is therefore perceived as an attractive employer.

The job market is highly competitive, and by planting a tree for every application received, the company strengthens its employer branding.

In this way, it attracts new talent and retains existing employees.

The cooperation with Click A Tree makes a straightforward contribution to the future viability of the company.

  • For every application received, a tree is planted with Click A Tree
  • By planting these trees, the hotel group is appealing to new applicants for whom sustainable commitment is important
  • The core workforce also attaches great importance to sustainability and is enthusiastic about their employer's initiative
  • Sustainable commitment strengthens the employer brand
  • BWH Hotels Central Europe supported the project in Ghana and is also sponsoring two local entrepreneurial schools

Would you like the same for your company?
Then talk to us!

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Zwei Personen geben sich die Hand über einem Schreibtisch mit einem Bewerbungsschreiben. Links im Bild steht der Text „Nachhaltigkeit im Recruiting steigert die Anzahl der Bewerbungen“. Rechts oben befinden sich die Logos von BWH Hotels und Click A Tree, die auf eine nachhaltige Partnerschaft im Personalwesen hinweisen.

Planting trees, attracting talent - sustainability as a success factor for employers

More and more people are attaching importance to social and ecological responsibility when choosing their employer.

Companies that demonstrate sustainable commitment therefore have a clear advantage in the competition for talent.

The hotel group BWH Hotels Central Europe has recognized this and integrated a special initiative into its application process:

For every application received, a tree will be planted in Ghana in cooperation with Click A Tree.

Tangible success: more applications through sustainability

This measure is having an impact – not only for the environment, but also for the company itself. The number of applications has increased significantly as a result of the campaign, as more and more talented people are specifically choosing employers with social responsibility.

The project has also been well received within the workforce: Employees identify more strongly with the company and are proud to be part of a sustainable initiative.

Gruppe hält Banner mit Danksagung Eine Gruppe von Frauen und Männern in bunter Kleidung steht auf einer grünen Wiese im Projekt in Dambai, Ghana. Sie halten ein großes Banner mit der Aufschrift „Thank you, BWH Hotels, for reforesting Ghana!“ sowie den Logos von Click A Tree und BWH Hotels.

Why trees? More than just environmental protection

Reforestation in Ghana not only creates new forests, but also long-term jobs, protects habitats for animals and supports two local entrepreneurial schools.

In this way, BWH Hotels Central Europe is not only making a contribution to climate protection, but also to local social and economic development.

Männer bewässern ein Feld am Voltasee in Dambai, Ghana. Mehrere Männer arbeiten barfuß auf einem Acker am Ufer eines Sees. Sie bewässern die Erde mit einem Schlauchsystem. Im Hintergrund sind Bäume und Gebäude eines Dorfes zu erkennen.

Sustainable commitment strengthens the employer brand

With this initiative, the hotel group combines corporate responsibility with strategic employer branding.

The combination of ecological commitment and active contribution to society makes the company more attractive to applicants and at the same time strengthens the loyalty of existing employees.

A strong signal for a sustainable and responsible corporate culture.

Luftaufnahme des Projektstandorts in Dambai, Ghana. Luftaufnahme eines Aufforstungsprojekts in Ghana. Zu sehen sind ein weißes Hauptgebäude mit Solaranlage, mehrere Rundhütten mit Strohdächern, bepflanzte Felder und umliegende Naturflächen. Im Hintergrund liegt ein See.

The collaboration with Click A Tree

The Best Western Central Europe hotel group uses various cooperation opportunities with Click A Tree to create as much impact as possible. In addition to planting trees for applications, trees are also planted for direct bookings and trees for events.

In the meantime, an area of 22,768 m² has been reforested with 5,692 trees.

In addition, 1,138.4 days of education were created in the entrepreneurial schools.

Sophie von Seydlitz, Team Leader HR Services, sees the cooperation as a clear win-win situation:

The company strengthens its employer brand, employees and applicants experience meaningful commitment, and at the same time local people in the project countries benefit from new jobs and educational opportunities.

Grafik mit sechs Bildfeldern und den Impact-Zahlen der Zusammenarbeit von Click A Tree und BWH Hotels: 5.692 gepflanzte Bäume, 1.423 Stunden Arbeit geschaffen, 1.138,4 Tage unterstützte Bildung, 2.732,16 Tonnen CO? absorbiert und 22.768 Quadratmeter bewaldete Fläche. Jedes Zahlenfeld ist mit einem passenden Foto hinterlegt – z.?B. Setzlinge, ein Mann bei der Feldarbeit oder ein Klassenzimmer. Rechts unten befindet sich das Click A Tree Logo.

The dashboard is available to all companies and individuals who plant trees together with Click A Tree.

It is easy to access via the login on the website and clearly shows what has been achieved through the tree planting: The area reforested, the trees planted, the CO? absorbed, the education supported and the work created for local people.

Would you like the same for your company?

Nothing could be easier, simply contact us by email, WhatsApp or phone.

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