Sandra Winter
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BWH Hotels Central Europe is committed to sustainability and is therefore perceived as an attractive employer.
The job market is highly competitive, and by planting a tree for every application received, the company strengthens its employer branding.
In this way, it attracts new talent and retains existing employees.
The cooperation with Click A Tree makes a straightforward contribution to the future viability of the company.
Would you like the same for your company?
Then talk to us!
More and more people are attaching importance to social and ecological responsibility when choosing their employer.
Companies that demonstrate sustainable commitment therefore have a clear advantage in the competition for talent.
The hotel group BWH Hotels Central Europe has recognized this and integrated a special initiative into its application process:
For every application received, a tree will be planted in Ghana in cooperation with Click A Tree.
This measure is having an impact – not only for the environment, but also for the company itself. The number of applications has increased significantly as a result of the campaign, as more and more talented people are specifically choosing employers with social responsibility.
The project has also been well received within the workforce: Employees identify more strongly with the company and are proud to be part of a sustainable initiative.
Reforestation in Ghana not only creates new forests, but also long-term jobs, protects habitats for animals and supports two local entrepreneurial schools.
In this way, BWH Hotels Central Europe is not only making a contribution to climate protection, but also to local social and economic development.
With this initiative, the hotel group combines corporate responsibility with strategic employer branding.
The combination of ecological commitment and active contribution to society makes the company more attractive to applicants and at the same time strengthens the loyalty of existing employees.
A strong signal for a sustainable and responsible corporate culture.
The Best Western Central Europe hotel group uses various cooperation opportunities with Click A Tree to create as much impact as possible. In addition to planting trees for applications, trees are also planted for direct bookings and trees for events.
In the meantime, an area of 22,768 m² has been reforested with 5,692 trees.
In addition, 1,138.4 days of education were created in the entrepreneurial schools.
Sophie von Seydlitz, Team Leader HR Services, sees the cooperation as a clear win-win situation:
The company strengthens its employer brand, employees and applicants experience meaningful commitment, and at the same time local people in the project countries benefit from new jobs and educational opportunities.
The dashboard is available to all companies and individuals who plant trees together with Click A Tree.
It is easy to access via the login on the website and clearly shows what has been achieved through the tree planting: The area reforested, the trees planted, the CO? absorbed, the education supported and the work created for local people.
Would you like the same for your company?
Nothing could be easier, simply contact us by email, WhatsApp or phone.
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